I’ve been dark these past few weeks after finishing my first major launch. I wanted to have some time to both recover and think through what I could share that would have the most value to you. Of course, what immediately comes to mind are all the distinctions about how to maximize squeeze pages, split test your offer, use webcasts to increase sales, manage affiliates, and so on. But as I was thinking about this, I realized that there’s something deeper I want to share – something that I believe is the single most important thing in your business today.
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