Perspective is a great thing. My husband and I just finished an intense four-month push to launch our new product and business (Make, Market, Launch IT). In my last post, I shared my biggest mindset lessons. Now, I want to share some distinctions around the business side of things – and where the biggest points of leverage are for you. First of all, information product/online marketing industry is a crazy one. Those of us in the industry are so conditioned to think, and even expect, that a new product launch will do millions of dollars in revenue. (And that a […]

