Archives for November 2017

5 Simple Hacks to Cut Your Business Expenses

There’s a lot of reasons why we become entrepreneurs: To help others, challenge ourselves and build a lifestyle we love. We’re creative, passionate and we’re always looking for ways to grow our business and increase our revenue. But we’re not always passionate about—or good at—managing our expenses. And if you’re not paying attention to the expense side of the equation, your business could be leaking money. It’s one of worst feelings in business, knowing that you’re bringing in revenue, but clearing very little profit. (I’ve been there!) 🙁 So as you look at your year-end finances, I want to help […]

9 Signs That It’s Time to Fire a Customer

As marketers, we talk a lot about about how to attract new customers. But what we don’t talk about is the opposite—how to fire a customer. Trust me, I understand the desire to want to hang onto each and every one of your customers. When I first started out in private coaching, I would work with anyone who would have me. But what I’ve learned is that sometimes it’s necessary to let someone go who isn’t a good fit for your business. It’s for their own good—and for the good of your brand and your community. If you’re as lucky […]

Holiday Marketing Campaigns Made Easy – and Effective

There’s a lot to love about the holidays: Spending time with loved ones, enjoying as many holiday cookies as you want—with no judgment!—and the opportunity to give back to your community. And as business owners, the holidays present even more opportunities: To help and inspire others with your values, messaging and products, and, yes, to increase your sales with holiday promotions. There’s a reason why Black Friday through Christmas brings in 50-100% more revenue than the other shopping days throughout the rest of the year. People are warmed up to buy, and with just a little bit of planning, you […]