Business Development

End the “It’s So Crazy” Game with This Simple Solution

Do you ever play the “it’s so crazy” game? Here’s a simple test: when your friends, colleagues or neighbors ask, “How are you?” do you reply, “It’s so crazy right now.” 🙂 Or do you feel so completely overwhelmed by what feels like a million obligations that you’ve taken on to grow your business that you’re left running around like a crazy chicken? I was in that position a little over a week ago, staring at a long to-do list to wrap up my recent Marketing Roadmap launch, PLUS a second list of all the things I need to keep […]

My Top 10 Marketing Mistakes

Wrong subject lines, incorrect links, deleting ALL of the registrants from a webinar an hour before broadcast . . . I like to joke that I’ve made every mistake in the book. (Some days, it feels like that!) And although it’s a little embarrassing to share my mistakes with you, I’m going to do it for one reason only: to help make sure you don’t make the same ones I did. So, today, I have video for you which reveals my biggest marketing mistakes (and their solutions!)—and I convinced Jeanne Hurlbert to share hers with you, too.

Your Content, Product and Marketing Plans Made (Much!) Simpler

I love statistics, and I came across a really interesting one this week when I was browsing the Harvard Business Review. A Corporate Executive Board study recently asked the question, “What makes consumers more likely to follow through?” In other words, what makes a product or a business “sticky”—likely to be used, loved and passed along? The answer? Simplicity.

Why Ideal Customer Exercises Aren’t Enough

There are aspects of my business when quick and good is “good enough,” because I know speed to market is crucial. However, when it comes to knowing and understanding my core audience, there is no such thing as “good enough.” What I’ve learned—after many years, many products and many successful promotions—is that having only a surface understanding of the people I want to work with is not going to help me create a best-selling product. If you were anything like me in my early days of running my business, you might have a decent sense of your audience, collected from […]

End the “It’s So Crazy” Game with This Simple Solution

My Top 10 Marketing Mistakes

Your Content, Product and Marketing Plans Made (Much!) Simpler

Why Ideal Customer Exercises Aren’t Enough

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