Procrastination can be a killer when it keeps us from moving forward and making true progress. But every now and then, procrastination can set the scene for a "happy accident" that sparks something new.
That happened to me the day I took a step away from my to-do list to check in on my youngest son, Ben, who had a report due on a famous Californian for his 4th grade open house. He wanted to focus on one of the greatest football players of all time (that’s my boy!)—but first he had to convince his teacher to let him pick Joe Montana.
He asked me for help crafting his argument, and as we talked, I realized he was missing ONE big thing—something that I realized YOU might be missing when you deliver your core message to your prospective customers. I’ll share it with you in this week’s blog.
And if you don’t have a signature talk, you should! It can have a huge impact in your business, and I’ll explain exactly why in the video. (As well as how to put yours together for maximum results!)
I know some of you may take issue with my statement about Joe Montana being “one of the greatest football players of all time.” 🙂 I’d love to talk football in the comments—or hear about your signature talk. Leave me a note below the video!