My February read: If You’re in a Dogfight, Become a Cat! Columbia Business Growth Publishing
I wanted to throw this book out the window after reading page 144!
I always feel like if a book has one big “ah-ha” moment, it’s great. This one has a TON. But, on page 144, the “ah-ha” for me was an “uh-oh,” and, yep, I wanted to toss the book out of the nearest window. Not because the book wasn’t right, but because it brought up a tough question for me.
So what caused this strong reaction? If You’re in a Dogfight talks about sticking to a brand promise, and I realized I wasn’t even sure what mine is! (Uncomfortable moment, right?!?!)
So I pulled my team together and started the conversation. As you can imagine, we developed a lot of thoughts and ideas. But finally, we landed on an answer, one that made me feel not just a whole heck of a lot better but also really proud.
Click to hear how we did it—and how you too can find your impactful brand promise with 2 simple questions.
Heidi Bylsma says
Thanks, Pam, for sharing your breakthrough insight. Clarity…laser-like focus. If I lack anything (and there are many things I lack), the top of the list is clarity. What IS my brand promise? Must pray on and chew on that with a certain tech person and my co-coach, currently my little “team.” 😀
Virginia Reeves says
How to structure your content to create the biggest impact on your ideal people. That’s the baseline point I got from this on what Pam and her crew does. Now it’s time to work on mine. Thanks.
Pam Hendrickson says
Well stated, Virginia! Keep us posted on what you come up with – don’t be afraid to experiment and iterate often and you’ll get there!
Winnie Anderson says
Love this post for many reasons Pam.
I think you faced the same challenge we all face (yay! we’re normal!!) and that’s communicating our value.
Lisa Sasevich explains it as “we can’t see the tip of our own nose.”
I’ve asked colleagues as well as clients what they think I do well and what makes me unique and I’ve been surprised at the results. It’s one of those head-slap moments of not realizing what we were doing was special and undervaluing our uniqueness.
I came to the realization several years ago that I just wasn’t unique at all. That’s heart breaking on the one hand but it helped me recognize how white-bread my message was. It was the start of my finding my own voice and finding the courage to share my beliefs, values, and philosophy. It also gave me permission to recognize it was my wounds that were the foundation of my difference.
The other thing is this is a brilliant idea for a video! I recommend a lot of books and this is a great way to help people see and understand why a book will be valuable for them.