My February read: If You’re in a Dogfight, Become a Cat! Columbia Business Growth Publishing
I wanted to throw this book out the window after reading page 144!
I always feel like if a book has one big “ah-ha” moment, it’s great. This one has a TON. But, on page 144, the “ah-ha” for me was an “uh-oh,” and, yep, I wanted to toss the book out of the nearest window. Not because the book wasn’t right, but because it brought up a tough question for me.
So what caused this strong reaction? If You’re in a Dogfight talks about sticking to a brand promise, and I realized I wasn’t even sure what mine is! (Uncomfortable moment, right?!?!)
So I pulled my team together and started the conversation. As you can imagine, we developed a lot of thoughts and ideas. But finally, we landed on an answer, one that made me feel not just a whole heck of a lot better but also really proud.
Click to hear how we did it—and how you too can find your impactful brand promise with 2 simple questions.