Pam Hendrickson

Join Me Now

Welcome to

My Blog

Down Arrow

Business Development

3 Keys to Generating Content that Gets Results

Did you know that in 2013 Tumblr.com alone housed over 101.7 million blogs?! That’s a mind-boggling number: 101.7 million. And that’s only for Tumblr. Imagine all the other blogging sites out there, plus all the bloggers who host their own sites. Huge, right? So this got me thinking: When you’re competing with so much noise in the marketplace, how do you make sure your content rises above the noise and truly resonates with your audience?

Read More

How to Turn a Stranger into a Lead in 60 Seconds or Less

With the Make Market Launch IT event last weekend, I’ve been thinking a lot about how powerful events can be for finding new clients—and JV partners. In order to maximize these opportunities and form strong new relationships, you need to be ready to answer that age-old question: So . . .  what do you do?

Read More

Where Football Meets Philosophy (and Business!)

As you probably know, I’m a big NFL fan. I love all sports as a great metaphor for business and life, but I’m a particular fan of football because I love the framework: It’s about preparation, hard work, execution, achievement and team. I recently came across a copy of a commencement address given by Philip Rivers, the Pro Bowl quarterback of our team, the San Diego Chargers. (Go Bolts!) 🙂 During the address he shared his personal motto—a philosophy that has shifted my perspective and my approach to business. When I read it, I realized how often I’ve let it […]

Read More

Use This One Strategy from Amazon.com to Convert More Sales

Testimonials are one of the most powerful marketing tools you can use to grow your business. Why? Because, as Dr. Robert Cialdini put it in his book, Influence: The Psychology of Persuasion, “People will do things that they see other people are doing.” Think about it: which do you trust more, the customer reviews on Amazon.com, or the manufacturer’s description of the product? That’s the power of social proof in action.

Read More

Discover how to create impactful content that builds your brand, grows your business and makes a difference

Order it on Amazon

Connect With Me

Facebook Linkedin Envelope
Top