There’s nothing more welcoming than walking into a home and taking in the scent of freshly baked cookies, as any child—or realtor—will tell you. When preparing homes for a showing, realtors will do everything possible to make a good first impression, like repainting the front door, replacing the light fixtures or, yes, baking cookies. Some even go so far as to hire a string quartet to play in the living room or host a barbecue in the backyard!
Business Development
5 Steps for Dealing with Mistakes
I’ve made a lot of mistakes in my business, but when I look back, there’s one truly terrible screw up that stands out in my mind. I was working on a special promotion at Tony Robbins Companies, and although I had painstakingly planned everything out, there was one crucial detail that I had overlooked—and as a result, the entire campaign was about to be ruined. Worst of all, the customers weren’t going to get the products they ordered. I felt AWFUL. But instead of having a meltdown and giving up (which I was so close to doing), I came up […]
Build an Audience
Direct response marketing is gold, right? You make an offer and get a result. If it works, you do more of it. If it doesn’t work, you tweak the offer and do it again, until you get results. But, if you’re only focusing on direct response marketing, you’re missing something. In fact, you may be guilty of some very short-term thinking that could endanger your business in the long run.
It’s Not a Number
Sometimes, the best business advice comes when you’re least expecting it. When my husband and I met with our financial advisor the other day, I had a burning question I asked her. Her answer floored me—it not only changed how I view my finances, but completely shifted my approach to business!