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Content Development

My “Aha” Moment: Easy Tips to Improve Your Online Marketing Strategy

I know you’re busy. So when I had an “aha” moment that made my marketing strategy a ton easier—and more effective—I just knew I had to share it with you. It’s a super simple idea, but it made me change my entire approach so I could narrow my focus and create simple marketing funnels that have a much bigger payoff for my audience.

My 2018 Trend Report

At the end of each year, I look back at the emerging trends of the last 12 months so I can position myself to capitalize on what’s going on in the marketplace. I want to help you take advantage of what’s coming in 2018, so I’m sharing my research with you in my all-new 2018 Trend Report.

Get More Comfortable on Camera Now with These Video Content Filming Tips

I’ve said it before and I’ll say it again: Video content is one of the fastest ways to connect authentically with your audience. But if you’re not comfortable in front of the lens, it’s not going to work for you. But what if you could be the Steph Curry of video marketing? You don’t get to be “the greatest shooter in NBA history” by accident. The Golden State Warriors guard doesn’t just walk out onto the basketball court and crush it.

My 7 Best Teleprompter and Video Prompter Secrets

A recent study from Marketing Sherpa proved that people spend 100% more time on pages with videos on them. Translation? You need to be filming videos. I get it. Video doesn’t come naturally to everyone. Being in front of the camera can be awkward. I wrestle with all kinds of emotions and uncertainty every. single. time. I. film. But here’s what can make it a whole lot easier . . .