Pam Hendrickson

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Content Development

My 5 Epic (and Embarrassing) Webinar Fails—and How to Avoid Them

Yes, every one of these actually happened to me. Some days, it feels like I’ve made every webinar mistake in the book! I’m sharing my epic fails to help you skip these mistakes and head right toward becoming a webinar expert, one who presents with the confidence and authority you need to use webinars to sell more of your products and services. Enjoy!

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[Graphic] My Favorite Ways to Brainstorm Outstanding Content

One of the challenges we face as business owners is coming up with valuable content for our target audience on a regular basis. While knowing your ideal customer backwards and forwards—as well as the main problems and issues they face in their lives—is key to creating content that is relevant and useful to their particular needs, there are some additional things you can do to help you step outside the box and offer content that is not only valuable but also creative and unique to your business.

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One Easy & Effective Facebook Ad You Should Take Advantage of Right Now

I’ll admit that it’s taken me some time to wrap my head around Facebook advertising. It can seem complicated and downright confusing. What I’ve found, though, is that the benefits of promoting your business on Facebook are so fantastic that it’s worth taking some time to learn about it. At first, I was skeptical about Facebook being a good place to advertise my product creation business to begin with. Then, in November’s Product Creator Newsletter, my friends Shane Johnston and Ryan Skelly shared these facts with me:

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Solving the Right Problem

The Biggest Mistake Product Creators Make and How to Ensure Your Product Idea Will Succeed in the Marketplace As a consultant, the most common question I hear is, "What’s the biggest mistake that people make when creating products?" I’ve been asked this question a lot lately and the answer seems clearer than ever: Business owners don’t understand their target market well enough. For example, I’ve seen products that provide a solution to a problem—but it’s not a problem that intended target market experiences. I’ve also seen products that solve the right problem, but the solution doesn’t fit the target market’s […]

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