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Content Development

7 Visual Ways to Frame Your Content and Boost Viewership

If you want to stand out in a crowded content playing field, you need great visuals. In fact, content with relevant images gets 94% more views than content without relevant images. Consider these other stats: 65% of us are visual learners 90% of information that comes to the brain is visual Presentations with visual aides are 43% more persuasive And it’s clear: Visuals reign supreme.

7 Ways to Hack Your Next Product (Part 2)

When it comes to content (and my video lessons), I like to save the best for last. So in today’s second part of my two-part series on 7 Ways to Hack Your Next Product, I wanted to end with a bang…and some fluffy feelings. Let’s just say the end begins with me getting down and comfy with my bunny slippers.

Closing the Gap: How to Reach, Influence and Persuade Like a Master Marketer

Today we’re talking a bit of politics. Don’t worry—I am not going to hit the campaign trail any time soon! However one thing we as entrepreneurs DO have in common with candidates is making sure we connect, influence and ultimately persuade our audience to take action.

5 Golden Rules to Content that Connects and Converts

Now more than ever content is the secret to attracting the right customers and converting sales—yet it’s got to be the right content delivered the right way at the right time to the right people. And when it comes to holding attention spans, it’s a tough (and losing!) proposition unless you know the elements that really engage your audience.