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Content Development

Onstage Mastery: How to Connect with Every Last Person in the Room

Three packed days over five fabulous years. Mike Koenigs and I have shared the stage quite a bit over the last half decade, especially at our own Make Market Launch IT event. Close friends AND colleagues, Mike and I have delivered the gamut onstage: teary-eyed, goofy, powerful and always honest content. As special treat, I thought I would share one of my favorite times that we shared the stage.

Special Interview with Content Marketer Robert Rose

Today we’ve got content marketer Robert Rose for 20+ minutes of content marketing strategy gold, as I asked Robert questions about brands that are doing content marketing right, how to set up your content plan for success, and the one question you should be asking yourself when it comes to producing the right content.

The #1 Mistake You Are Making With Your Content

I have committed many mistakes as a content marketer—I feel like I have my own version of the 7 Deadly Sins! Bad messaging. Poor targeting. Overwhelming my audience. But when it comes to my biggest vice—it’s really none of these things. And it’s something that has robbed me of time, resources AND money.

No Platform? No Problem! 3 Ways to Build Your Audience

I can’t stress this enough: You really don’t need to be an expert to build your business. Why? Because in this week’s blog, I’ll show you one effective and simple way to build your own audience by leveraging other people’s platforms. It’s called the art of the interview, and it can be a powerful tool to help build your business.