Do you remember back in the "olden days" when we had to go out and find information? I remember driving to the library with my mom to page through book after book in search of whatever nugget of knowledge I needed to finish a school project. Those were the days! These days, we don’t have to find information. Information finds us—at least, if my overflowing email inbox is any indication! It can be so overwhelming, and while paging through all of the newsletters, articles, blogs and social media posts out there can be good for a little afternoon procrastination, it […]
Content Development
5 Ways to Perfect Your Message and Make a Deeper Connection with Your Customers
You never forget your first time. Speaking, that is. 🙂 It happened like this: Tony Robbins turned to me the night before a big event and said, “Pam, you know this content inside and out. You’re on tomorrow to teach it.” How would you feel? I was nervous beyond belief! And although I did know the content and I delivered a good talk, I wish I knew then what I know now.
The 2 Reasons That Make People Stop Everything and Read Your Content
Here’s a staggering statistic for you: 2.73 million blogs are published daily. In other words, being entertaining and engaging isn’t enough anymore. To lift your content above all of the competing voices—not to mention the competing distractions of work and life—you’ve got to offer your audience something more.
How to Go from Disempowering Emotions to Empowering Actions
Sometimes it’s too easy to let the green-eyed monster creep into your inner psyche. For instance, I yearn for Kate Beckinsale hair. Or Angelina Jolie legs. (At 5’2″, I think I am pretty much out of luck in that department.) It happens in my business, too. Sometimes that envy can get a bit ugly—so how do you turn those disempowering emotions into something empowering?