Mike Koenigs and I just released the November issue of the Product Creator Newsletter and I wanted to share our most recent content with you:
Content Development
Why First Impressions Count
I’m working on launching an all-new website and there are times that it’s really felt like work. 🙂 There have even been times when I’ve felt sympathy for those medieval builders who spent their lives (and more!) constructing the cathedrals of Europe. The Spanish Catalan architect Antoni Gaudí started his cathedral-sized basilica, Sagrada Família, in 1882, and work still continues in Barcelona to this day. While I hope developing my website won’t go on for quite that long, I do believe it’s been worth every minute of my time.
Going Upstream in Your Business with This 1 Strategy
There’s something deeply satisfying about passing on a beloved book to the next generation, whether to your children, a niece or a nephew or simply a younger friend. To know that one of my favorites is being cherished all over again really makes me feel all warm inside. 🙂 One of those books I was so pleased to pass on is Madeleine L’Engle’s A Wrinkle in Time, which holds a special place in my heart—as well as my sons’—for its originality and courage. But did you know that this Newbery Medal winner was rejected more than 25 times? And that […]
No Capes! Two Lethal Stumbling Blocks to Avoid in Your Presentations
When I worked for Tony Robbins, we literally had dozens of acronyms for everything from concepts (CANI=Constant And Never-ending Improvement) to products (TOYL=Time of Your Life). Now, these shortcuts were a longtime part of our internal culture—and we were very careful not to present our insider speak to new customers. We didn’t want our unfamiliar lingo to alienate new clients we were hoping would learn to like, know and eventually trust us.