Content Marketing

3 Video “Aha” Moments from the Road

This week I want to start off with a formula: 2 weeks of filming + 2 different coasts + 3 separate locations = numerous plans that all had the potential to go awry. Enough to make your head spin, right? That pretty much summed up my last few weeks as I tried to juggle writing scripts, working out logistics and getting myself prepared to be in front of the camera. In the middle of this marathon, I had a bit of a reality check about the power of this medium. I want to share it with you, along with a […]

3 Keys to Generating Content that Gets Results

Did you know that in 2013 Tumblr.com alone housed over 101.7 million blogs?! That’s a mind-boggling number: 101.7 million. And that’s only for Tumblr. Imagine all the other blogging sites out there, plus all the bloggers who host their own sites. Huge, right? So this got me thinking: When you’re competing with so much noise in the marketplace, how do you make sure your content rises above the noise and truly resonates with your audience?

Why Having Great Content Isn’t Enough

Why aren’t the best products the ones that sell the best? (This goes for books, too!) I used to struggle with this question when I started my business and, I’ll be honest, I got a little resentful. When I finally came to the realization I’ll share in the video—and accepted it as reality—my resentment disappeared, and my sales went up, too. Watch to discover my realization about why good content isn’t enough:

The Power of Story: A Man, His Dog and a Quadrupled Customer List

I want to share a real-life example with you about the power of story and the very real, very tangible outcomes of developing yours for your business. When Andy Falco Jimenez came to Mike Koenigs’ Instant Customer Reinvention event two years ago, he was $70,000 in debt and his house was in foreclosure. The dog training business he had run for 25 years, Falco K9 Academy, was not bringing in enough income to support his family, and he had no idea how he was going to get through the next month. In fact, he’d only been able to attend the […]

3 Video “Aha” Moments from the Road

3 Keys to Generating Content that Gets Results

Why Having Great Content Isn’t Enough

The Power of Story: A Man, His Dog and a Quadrupled Customer List

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