Pam Hendrickson

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Content Marketing

It’s Science: Your Customers’ Brains Are Wired for Storytelling

Ever wonder why people tear up at the end of a Hallmark commercial? Why you smile when you hear a baby laugh? Why people are so devoted to their iPhones? There’s a neurological connection between all three, but two of these are connected to a strategy at the forefront of content marketing: storytelling.

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[Graphic] My Favorite Ways to Brainstorm Outstanding Content

One of the challenges we face as business owners is coming up with valuable content for our target audience on a regular basis. While knowing your ideal customer backwards and forwards—as well as the main problems and issues they face in their lives—is key to creating content that is relevant and useful to their particular needs, there are some additional things you can do to help you step outside the box and offer content that is not only valuable but also creative and unique to your business.

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One Easy & Effective Facebook Ad You Should Take Advantage of Right Now

I’ll admit that it’s taken me some time to wrap my head around Facebook advertising. It can seem complicated and downright confusing. What I’ve found, though, is that the benefits of promoting your business on Facebook are so fantastic that it’s worth taking some time to learn about it. At first, I was skeptical about Facebook being a good place to advertise my product creation business to begin with. Then, in November’s Product Creator Newsletter, my friends Shane Johnston and Ryan Skelly shared these facts with me:

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Change Your Thinking

Even though it’s the holidays, the lessons never stop, so I also want to share what I learned from what I’m now referring to as the “Great Transcription Debacle of 2011.”

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