A recent study from Marketing Sherpa proved that people spend 100% more time on pages with videos on them. Translation? You need to be filming videos. I get it. Video doesn’t come naturally to everyone. Being in front of the camera can be awkward. I wrestle with all kinds of emotions and uncertainty every. single. time. I. film. But here’s what can make it a whole lot easier . . .
Content Marketing
3 Old School Strategies to Know and Serve Your Customer Well
I hate to admit it, but I had my first job before the Internet was even around. We used to communicate with other departments in the company through something called an “interoffice envelope”—those old gold colored envelopes that you’d put your printed memo in, write down the name of the person and department you wanted to send it to, and then give to the mail person to deliver. To this day, I still have some “old school” habits in my business (as the Millennials on my team love to point out!).
Have An Outcome!
Which would you rather live without: your toothbrush or . . . your smartphone? If you had to think it over for a second, I get it! I often have to remind myself that I once survived without an iPhone! Clearly, we are so plugged in these days, constantly checking our email, reading articles and scrolling through our Facebook feeds. And as business owners, this provides us with a huge opportunity: to develop a relationship with potential customers through content.
Engagement and Experience
In the age of selfies and FOMO, one thing is clear: we crave experiences. We’ll shell out good money for airline and concert tickets, we’ll wait for over an hour to eat at the best new restaurant in town, and we’ll sleep in a freezing room on an ice bed for a once-in-a-lifetime adventure. (Okay, so maybe that last one isn’t so common—but ice hotels ARE a thing!)