Direct response marketing is gold, right? You make an offer and get a result. If it works, you do more of it. If it doesn’t work, you tweak the offer and do it again, until you get results. But, if you’re only focusing on direct response marketing, you’re missing something. In fact, you may be guilty of some very short-term thinking that could endanger your business in the long run.
Content Marketing
Creating Your Web Presence
In 1996, the average American spent less than 30 minutes online—a MONTH. (According to the NPD Group.) After all, there wasn’t much to do on the internet. Back then, websites were little more than a list of links to articles, with maybe a few archaic graphics thrown in. Slow dial-up connections made videos impossible, and even photos were a rare treat. There were no blogs, no podcasts and no Google. But hey, at least there was email—and eBay! 🙂 Today, your audience expects a lot more from your website than just a few links and simple graphics, and when designed […]
The Power of Books
While today I run a high end consulting business and frequently speak at high profile events, there was a time when no one was knocking on my door. I had to work really hard to close potential consulting clients and I often didn’t get the rate I wanted for the value I could deliver. Plus, when I was tapped for a speaking engagement, I’d show up to a room of 30 people or fewer—if I was lucky. I plastered a smile on my face and gave those people my all. But the whole time, I was thinking, “I’ve got to […]
5 Webinar Hacks to Improve Your Conversions
I’ve received so many amazing comments on my webinars, it’s blown me away. “Pam you are the queen of content and structure.”—Grahame “You always OVERDELIVER with the VALUE you give!”—Elizabeth “That framework bit back there was money. Looking forward to the slides. Pam is your Daenerys Targaryen.”—Walter Well, I wasn’t always a webinar ninja (or even a yellow belt, for that matter!). If you watched my video last week you know I’ve had my share of epic fails.