Content Marketing

5 Epic Webinar Fails…and How to Solve Them Forever

I’ll never forget my first webinar. I was still working for Tony Robbins and my colleague Amy and I had set everything up and promoted it. Of course, it sold out in less than 30 minutes. However, 5 minutes before the webinar was set to begin, we accidentally hit the “cancel” button and deleted Tony’s ENTIRE webinar, as well as all the registrants. It was good times, as you can imagine! ?

The 7 Worst Mistakes You Can Make with Your Content Strategy

A staggering amount of content is published and consumed every day on the Internet: 1,400 new blogs are posted, 2,460,000 new Facebook posts are created and 48,000 Apple apps are downloaded every single day. And that’s just a sampling of what’s out there! With all of this content noise, how do you break through? How do you get your audience’s attention when, for example, 55% of people who click on an article spend less than 15 seconds reading it? In this Slideshare, I’ll show you exactly how to get your content the attention it deserves by avoiding these 7 critical […]

5 Tips for Conducting Outstanding Interviews

Legendary talk show host Jack Paar once said: “Don’t do interviews.” “Interviews are boring,” Paar would say. “Make it a conversation.” Whether you are using interviews as part of your product or course or you have a podcast or serve as a producer for a third-party project, you never want to feel like your interview is stilted or forced—you want it to flow like you are talking to an old friend.