Pam Hendrickson

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Content Marketing

5 Golden Rules to Content that Connects and Converts

Now more than ever content is the secret to attracting the right customers and converting sales—yet it’s got to be the right content delivered the right way at the right time to the right people. And when it comes to holding attention spans, it’s a tough (and losing!) proposition unless you know the elements that really engage your audience.

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The #1 Thing 99% of Marketers Don’t Get Right

As I connect with many of you over calls, webinars and meetings, I continue to hear one resounding theme: “I’m doing webinars, running ads, booking events, doing joint ventures…but I don’t feel like I am making progress. I have all these ideas and actions but feel like I am just spinning my wheels.” Yet, if things aren’t working, the answer usually isn’t about accessing more tactics or tools. The problem usually stems from the fact that there’s something that’s not right way up stream of this, in terms of your overall strategy.

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Special Interview with Content Marketer Robert Rose

Today we’ve got content marketer Robert Rose for 20+ minutes of content marketing strategy gold, as I asked Robert questions about brands that are doing content marketing right, how to set up your content plan for success, and the one question you should be asking yourself when it comes to producing the right content.

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The #1 Mistake You Are Making With Your Content

I have committed many mistakes as a content marketer—I feel like I have my own version of the 7 Deadly Sins! Bad messaging. Poor targeting. Overwhelming my audience. But when it comes to my biggest vice—it’s really none of these things. And it’s something that has robbed me of time, resources AND money.

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