Content Marketing

5 Steps to Creating Top Notch Video at a Bargain Price

When it comes to content marketing, videos rule the roost. As a content and product marketer I know video is one of the most powerful mediums to build a connection, and influence sales. In fact, according to Invodo, 52 percent of consumer said that watching product videos gave them more confidence when buying. This is one of the main reasons I switched to a consistent video blog more than a year ago.

How I Became a Content Producing Machine

I hear this one comment all of the time when it comes to producing quality content: “I don’t have the time.” Well, this week I have the answer—the steps to creating quality content efficiently and consistently.

What You Need to “Wow” Your Audience with Your Signature Talk

Procrastination can be a killer when it keeps us from moving forward and making true progress. But every now and then, procrastination can set the scene for a "happy accident" that sparks something new. That happened to me the day I took a step away from my to-do list to check in on my youngest son, Ben, who had a report due on a famous Californian for his 4th grade open house. He wanted to focus on one of the greatest football players of all time (that’s my boy!)—but first he had to convince his teacher to let him pick […]

Keep Yourself on the Cutting Edge Without All the Noise and Without All the Overwhelm

Do you remember back in the "olden days" when we had to go out and find information? I remember driving to the library with my mom to page through book after book in search of whatever nugget of knowledge I needed to finish a school project. Those were the days! These days, we don’t have to find information. Information finds us—at least, if my overflowing email inbox is any indication! It can be so overwhelming, and while paging through all of the newsletters, articles, blogs and social media posts out there can be good for a little afternoon procrastination, it […]

5 Steps to Creating Top Notch Video at a Bargain Price

How I Became a Content Producing Machine

What You Need to “Wow” Your Audience with Your Signature Talk

Keep Yourself on the Cutting Edge Without All the Noise and Without All the Overwhelm

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Content Marketing

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