I know you’re busy. So when I had an “aha” moment that made my marketing strategy a ton easier—and more effective—I just knew I had to share it with you. It’s a super simple idea, but it made me change my entire approach so I could narrow my focus and create simple marketing funnels that have a much bigger payoff for my audience.
Marketing
My 2018 Trend Report
At the end of each year, I look back at the emerging trends of the last 12 months so I can position myself to capitalize on what’s going on in the marketplace. I want to help you take advantage of what’s coming in 2018, so I’m sharing my research with you in my all-new 2018 Trend Report.
Holiday Marketing Campaigns Made Easy – and Effective
There’s a lot to love about the holidays: Spending time with loved ones, enjoying as many holiday cookies as you want—with no judgment!—and the opportunity to give back to your community. And as business owners, the holidays present even more opportunities: To help and inspire others with your values, messaging and products, and, yes, to increase your sales with holiday promotions. There’s a reason why Black Friday through Christmas brings in 50-100% more revenue than the other shopping days throughout the rest of the year. People are warmed up to buy, and with just a little bit of planning, you […]
The Power of a Guarantee
Sometimes, we just need a little push to know that we’re making the right decision, whether it’s buying a new piece of furniture, investing in a new piece of technology, or choosing what school our children should go to—and the same goes for our customers. We may strongly believe that our product or service will help our customers and make a difference in their lives, but they may need an extra “oomph” to feel confident enough to buy.