Pam Hendrickson

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3 Video “Aha” Moments from the Road

This week I want to start off with a formula: 2 weeks of filming + 2 different coasts + 3 separate locations = numerous plans that all had the potential to go awry. Enough to make your head spin, right? That pretty much summed up my last few weeks as I tried to juggle writing scripts, working out logistics and getting myself prepared to be in front of the camera. In the middle of this marathon, I had a bit of a reality check about the power of this medium. I want to share it with you, along with a […]

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3 Keys to Generating Content that Gets Results

Did you know that in 2013 Tumblr.com alone housed over 101.7 million blogs?! That’s a mind-boggling number: 101.7 million. And that’s only for Tumblr. Imagine all the other blogging sites out there, plus all the bloggers who host their own sites. Huge, right? So this got me thinking: When you’re competing with so much noise in the marketplace, how do you make sure your content rises above the noise and truly resonates with your audience?

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How to Turn a Stranger into a Lead in 60 Seconds or Less

With the Make Market Launch IT event last weekend, I’ve been thinking a lot about how powerful events can be for finding new clients—and JV partners. In order to maximize these opportunities and form strong new relationships, you need to be ready to answer that age-old question: So . . .  what do you do?

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Use This One Strategy from Amazon.com to Convert More Sales

Testimonials are one of the most powerful marketing tools you can use to grow your business. Why? Because, as Dr. Robert Cialdini put it in his book, Influence: The Psychology of Persuasion, “People will do things that they see other people are doing.” Think about it: which do you trust more, the customer reviews on Amazon.com, or the manufacturer’s description of the product? That’s the power of social proof in action.

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