Pam Hendrickson

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My 5 Epic (and Embarrassing) Webinar Fails—and How to Avoid Them

Yes, every one of these actually happened to me. Some days, it feels like I’ve made every webinar mistake in the book! I’m sharing my epic fails to help you skip these mistakes and head right toward becoming a webinar expert, one who presents with the confidence and authority you need to use webinars to sell more of your products and services. Enjoy!

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One Easy & Effective Facebook Ad You Should Take Advantage of Right Now

I’ll admit that it’s taken me some time to wrap my head around Facebook advertising. It can seem complicated and downright confusing. What I’ve found, though, is that the benefits of promoting your business on Facebook are so fantastic that it’s worth taking some time to learn about it. At first, I was skeptical about Facebook being a good place to advertise my product creation business to begin with. Then, in November’s Product Creator Newsletter, my friends Shane Johnston and Ryan Skelly shared these facts with me:

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Solving the Right Problem

The Biggest Mistake Product Creators Make and How to Ensure Your Product Idea Will Succeed in the Marketplace As a consultant, the most common question I hear is, "What’s the biggest mistake that people make when creating products?" I’ve been asked this question a lot lately and the answer seems clearer than ever: Business owners don’t understand their target market well enough. For example, I’ve seen products that provide a solution to a problem—but it’s not a problem that intended target market experiences. I’ve also seen products that solve the right problem, but the solution doesn’t fit the target market’s […]

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Playing Out of Position

My son, Jon-Jon, is on a new competitive baseball team (go Riptide!) and he had his first tournament this weekend. Normally Jon-Jon plays second base or short stop, but as the coach is still getting to know him, he was in left field for this particular tournament—which translated into several missed catches, not throwing the ball to the right cut-off man, not backing up the right person, etc. As a parent, it was frustrating to watch, as my husband and I know that Jon-Jon is capable of a lot better fielding that he was showing. And, by the last inning […]

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