There’s nothing more welcoming than walking into a home and taking in the scent of freshly baked cookies, as any child—or realtor—will tell you. When preparing homes for a showing, realtors will do everything possible to make a good first impression, like repainting the front door, replacing the light fixtures or, yes, baking cookies. Some even go so far as to hire a string quartet to play in the living room or host a barbecue in the backyard!
Marketing
3 Old School Strategies to Know and Serve Your Customer Well
I hate to admit it, but I had my first job before the Internet was even around. We used to communicate with other departments in the company through something called an “interoffice envelope”—those old gold colored envelopes that you’d put your printed memo in, write down the name of the person and department you wanted to send it to, and then give to the mail person to deliver. To this day, I still have some “old school” habits in my business (as the Millennials on my team love to point out!).
Have An Outcome!
Which would you rather live without: your toothbrush or . . . your smartphone? If you had to think it over for a second, I get it! I often have to remind myself that I once survived without an iPhone! Clearly, we are so plugged in these days, constantly checking our email, reading articles and scrolling through our Facebook feeds. And as business owners, this provides us with a huge opportunity: to develop a relationship with potential customers through content.
You Can Have Anything You Want In Your Business, Just Not Everything
Should I start dressing like Mark Zuckerberg? It’s a real possibility. It’s not that I believe gray t-shirts look particularly good on me and I DEFINITELY don’t believe they’re the key to his massive success. But it would save me anywhere from 10 to, oh, 30 minutes of hemming and hawing every morning (these blog videos are forever, you know!)—and we ALL need more time in our day, right? But before you go out and buy a full rack of black turtlenecks à la Steve Jobs, let’s talk about how you can really find more hours in the day. Seriously.