Pam Hendrickson

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Marketing

Build an Audience

Direct response marketing is gold, right? You make an offer and get a result. If it works, you do more of it. If it doesn’t work, you tweak the offer and do it again, until you get results. But, if you’re only focusing on direct response marketing, you’re missing something. In fact, you may be guilty of some very short-term thinking that could endanger your business in the long run.

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Creating Your Web Presence

In 1996, the average American spent less than 30 minutes online—a MONTH. (According to the NPD Group.) After all, there wasn’t much to do on the internet. Back then, websites were little more than a list of links to articles, with maybe a few archaic graphics thrown in. Slow dial-up connections made videos impossible, and even photos were a rare treat. There were no blogs, no podcasts and no Google. But hey, at least there was email—and eBay! 🙂 Today, your audience expects a lot more from your website than just a few links and simple graphics, and when designed […]

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The Power of Books

While today I run a high end consulting business and frequently speak at high profile events, there was a time when no one was knocking on my door. I had to work really hard to close potential consulting clients and I often didn’t get the rate I wanted for the value I could deliver. Plus, when I was tapped for a speaking engagement, I’d show up to a room of 30 people or fewer—if I was lucky. I plastered a smile on my face and gave those people my all. But the whole time, I was thinking, “I’ve got to […]

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How to Get Unstuck—With a Business Spa Day

Tell me if this sounds familiar: You’re doing a lot of stuff, yet you’re not getting to that next level of success in your business. Maybe you want to increase your revenue, grow your client base or put in fewer hours—with even better results. But no matter what you do, you just feel . . . STUCK. This is such a common problem for entrepreneurs, and it’s a big reason why many of my consulting clients hire me. The cure? A Business Spa Day!

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