Have I told you about the time that I spent $10,780 creating my first online course and sold 28 seats for a total of $8,316 in revenue? Let’s do the math together. (Sigh!)
For me, my 2017 planning doesn’t start with a calendar, or an involved business plan, or a goal setting exercise. It starts by looking inward: What do I need to personally work on in order for my business to have the best year yet?
‘Tis the season for spending! U.S. shoppers are expected to spend an average of $929 for gifts this holiday season (up from $882 last year), according to American Research Group, Inc. For those shopping online, the average planned spending jumps to $1,342. For me, the holidays are about family, friends, giving back—and checking out some of the best new products out there! More than just the products themselves, I love studying the thoughtful planning around the marketing, design, and deliverability of each offering.
Legendary talk show host Jack Paar once said: “Don’t do interviews.” “Interviews are boring,” Paar would say. “Make it a conversation.” Whether you are using interviews as part of your product or course or you have a podcast or serve as a producer for a third-party project, you never want to feel like your interview is stilted or forced—you want it to flow like you are talking to an old friend.
Discover how to create impactful content that builds your brand, grows your business and makes a difference
