Marketing

As I connect with many of you over calls, webinars and meetings, I continue to hear one resounding theme: “I’m doing webinars, running ads, booking events, doing joint ventures…but I don’t feel like I am making progress. I have all these ideas and actions but feel like I am just spinning my wheels.” Yet, if things aren’t working, the answer usually isn’t about accessing more tactics or tools. The problem usually stems from the fact that there’s something that’s not right way up stream of this, in terms of your overall strategy.