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Marketing

3 Epic Pillars to a World-Class Marketing Team (Part One)

Thanks to my two boys, I’ve caught the blockbuster movie bug (Bond! Star Wars! Moby Dick!). So I’ve decided to kick off my own two-part marketing bonanza. Why create a series? Because as I continue to work with my consulting clients, I had a huge “aha” from a marketing perspective. It all started with this question: How do you set up marketing in your business to get the best bang for your buck?

No Platform? No Problem! 3 Ways to Build Your Audience

I can’t stress this enough: You really don’t need to be an expert to build your business. Why? Because in this week’s blog, I’ll show you one effective and simple way to build your own audience by leveraging other people’s platforms. It’s called the art of the interview, and it can be a powerful tool to help build your business.

7 Criteria for a Market That Will Buy

Whenever customers come up to me bubbling with a product passion they can’t wait to get created and sold, I play a little game in my head: My good cop says: I love that you’re so excited to create your product!! My bad cop says: Who’s the market for this?

The 2 Core Teams You Need to Run Your Business Right

I know what you’re thinking. TWO teams? The San Diego Padres and who else?!? 🙂 Well, even though baseball season is heating up here in the U.S.—and we’re eagerly anticipating the start of football—I actually wasn’t thinking about sports at all when I put this blog together. I was thinking about you and your business—and the two core teams you need when it comes to hiring and outsourcing to help you make consistent money in your business.