I’m a little nervous about this week’s blog post because, as you’ll see, I did something a little bit different. (Including wearing workout clothes and not doing my hair!) But here’s what happened: inspiration struck and my video guys weren’t around. As any good product creator (or marketer!) knows, you can’t always schedule your inspiration. So I grabbed a friend and my iPhone and filmed this video for you right there and then.
Mindset
How to Turn a Stranger into a Lead in 60 Seconds or Less
With the Make Market Launch IT event last weekend, I’ve been thinking a lot about how powerful events can be for finding new clients—and JV partners. In order to maximize these opportunities and form strong new relationships, you need to be ready to answer that age-old question: So . . . what do you do?
How to Shave 2-10 Hours Off Your Work Week
If you could get 2-10 hours back from your work week, what would you do with that extra time? That’s the question efficiency expert Marissa Brassfield asked her boss, Peter Diamandis, about a year after she started working for him as his director of operations. Now Peter does have an extra 10 hours a week (at least!) thanks to Marissa’s innovative and simple productivity-boosting strategies. (Check out her 5 top tips here.) I recently sat down with Marissa, who is one of the guest speakers at our upcoming Make Market Launch IT! event. One of the things that came up […]
It’s Science: Your Customers’ Brains Are Wired for Storytelling
Ever wonder why people tear up at the end of a Hallmark commercial? Why you smile when you hear a baby laugh? Why people are so devoted to their iPhones? There’s a neurological connection between all three, but two of these are connected to a strategy at the forefront of content marketing: storytelling.