Sometimes, we just need a little push to know that we’re making the right decision, whether it’s buying a new piece of furniture, investing in a new piece of technology, or choosing what school our children should go to—and the same goes for our customers. We may strongly believe that our product or service will help our customers and make a difference in their lives, but they may need an extra “oomph” to feel confident enough to buy.
Mindset
5 Steps for Dealing with Mistakes
I’ve made a lot of mistakes in my business, but when I look back, there’s one truly terrible screw up that stands out in my mind. I was working on a special promotion at Tony Robbins Companies, and although I had painstakingly planned everything out, there was one crucial detail that I had overlooked—and as a result, the entire campaign was about to be ruined. Worst of all, the customers weren’t going to get the products they ordered. I felt AWFUL. But instead of having a meltdown and giving up (which I was so close to doing), I came up […]
You Can Have Anything You Want In Your Business, Just Not Everything
Should I start dressing like Mark Zuckerberg? It’s a real possibility. It’s not that I believe gray t-shirts look particularly good on me and I DEFINITELY don’t believe they’re the key to his massive success. But it would save me anywhere from 10 to, oh, 30 minutes of hemming and hawing every morning (these blog videos are forever, you know!)—and we ALL need more time in our day, right? But before you go out and buy a full rack of black turtlenecks à la Steve Jobs, let’s talk about how you can really find more hours in the day. Seriously.
Build an Audience
Direct response marketing is gold, right? You make an offer and get a result. If it works, you do more of it. If it doesn’t work, you tweak the offer and do it again, until you get results. But, if you’re only focusing on direct response marketing, you’re missing something. In fact, you may be guilty of some very short-term thinking that could endanger your business in the long run.