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Mindset

How I Plan for Videos, Webinars and Events to Deliver Massive Value

I consider myself a planning FREAK. This extends to both my work and home lives—trips for the kids, holidays and more. This fervor really manifests itself when I am sitting down to plan my content delivery. Over the years I’ve honed my systems for preparing for what I like to call my BIG THREE, and I’m sharing those with you today so you can deliver massive value to your own audiences, every time.

Closing the Gap: How to Reach, Influence and Persuade Like a Master Marketer

Today we’re talking a bit of politics. Don’t worry—I am not going to hit the campaign trail any time soon! However one thing we as entrepreneurs DO have in common with candidates is making sure we connect, influence and ultimately persuade our audience to take action.

The One “Aha” That Changed the Way I Do Business

My most recent “aha” moment happened in my client’s kitchen. (Weird place to have a big revelation, right?) I thought we were just goofing around, but I’m so glad I looked deeper. Because this “aha” REALLY changed the way I look at how I work—and how I live. In fact, it made me realize that SO many entrepreneurs are doing this ONE thing wrong.

Onstage Mastery: How to Connect with Every Last Person in the Room

Three packed days over five fabulous years. Mike Koenigs and I have shared the stage quite a bit over the last half decade, especially at our own Make Market Launch IT event. Close friends AND colleagues, Mike and I have delivered the gamut onstage: teary-eyed, goofy, powerful and always honest content. As special treat, I thought I would share one of my favorite times that we shared the stage.