Getting results with organic social media is getting tougher. A few opt-ins on your site are no longer cutting it for building your list. Customers are becoming more skeptical with offers. I’ve love to say that product development and marketing has stayed the same over the years, but I have to tell you: After 20-plus years creating products, the industry is constantly evolving. So how do you keep up?
Mindset
The Real Stories Behind Make Market Launch IT
It’s amazing what you can do when you have the right knowledge, focus and determination. Take my friend, Dr. Rick Loos, an in-demand chiropractor who dreamed of creating the ideal pillow to help his clients sleep better. Dr. Rick spent years researching and testing and talking with experts in the pillow manufacturing industry. Five years and 77 prototypes later, the Proper Pillow was born. And that was just the beginning! Now Dr. Rick has a book coming out, and is well on his way to scaling to a $10 million business.
It’s Now Faster, Easier and More Profitable to Make, Market and Launch Your Product
I’m excited to announce the all-new video training series I created with my business partner (and friend!), Mike Koenigs. In our latest video, we’ll show you our 7-step process to making money with your ideas—and building a REAL business around your products that runs without you having to be there all the time.
Turn Your “Oops” into Opportunity
According to eHarmony, we should have about 12 relationships before settling down. 12! That’s a lot of, well, mistakes on the way to Mr. or Mrs. Right. (Something interesting to consider as we celebrate love this weekend!) But to err is human, especially in love—and business. (Trust me, I’ve made some doozies in both worlds!) From emailing the wrong list the wrong offer to accidentally canceling a webinar with 50k-plus registrants the night before the event, my team and I have seen some pretty big potential disasters. The real test is how we recover once we make the mistake.