Most of us have heard this familiar Eleanor Roosevelt quote: "With freedom comes responsibility." But many people haven’t heard the context of the quote—what Eleanor wrote just before that famous line in her book, You Learn By Living:
I’ll admit that it’s taken me some time to wrap my head around Facebook advertising. It can seem complicated and downright confusing. What I’ve found, though, is that the benefits of promoting your business on Facebook are so fantastic that it’s worth taking some time to learn about it. At first, I was skeptical about Facebook being a good place to advertise my product creation business to begin with. Then, in November’s Product Creator Newsletter, my friends Shane Johnston and Ryan Skelly shared these facts with me:
The following were written in November 1997 by my dad, William Bigler, who was a highly successful process engineer and project manager for Corning, Inc. for over 40 years. These principles are a compilation of the most important lessons he learned about product manufacturing, project management—and life. He shared them with me, and now I’m sharing them with you.
The Biggest Mistake Product Creators Make and How to Ensure Your Product Idea Will Succeed in the Marketplace As a consultant, the most common question I hear is, "What’s the biggest mistake that people make when creating products?" I’ve been asked this question a lot lately and the answer seems clearer than ever: Business owners don’t understand their target market well enough. For example, I’ve seen products that provide a solution to a problem—but it’s not a problem that intended target market experiences. I’ve also seen products that solve the right problem, but the solution doesn’t fit the target market’s […]
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