My son, Jon-Jon, is on a new competitive baseball team (go Riptide!) and he had his first tournament this weekend. Normally Jon-Jon plays second base or short stop, but as the coach is still getting to know him, he was in left field for this particular tournament—which translated into several missed catches, not throwing the ball to the right cut-off man, not backing up the right person, etc. As a parent, it was frustrating to watch, as my husband and I know that Jon-Jon is capable of a lot better fielding that he was showing. And, by the last inning […]
Online Business Strategy
The Five Keys to Finding Leverage in Your Business
Perspective is a great thing. My husband and I just finished an intense four-month push to launch our new product and business (Make, Market, Launch IT). In my last post, I shared my biggest mindset lessons. Now, I want to share some distinctions around the business side of things – and where the biggest points of leverage are for you. First of all, information product/online marketing industry is a crazy one. Those of us in the industry are so conditioned to think, and even expect, that a new product launch will do millions of dollars in revenue. (And that a […]
What’s the Single Biggest Commodity in Your Business Today?
I’ve been dark these past few weeks after finishing my first major launch. I wanted to have some time to both recover and think through what I could share that would have the most value to you. Of course, what immediately comes to mind are all the distinctions about how to maximize squeeze pages, split test your offer, use webcasts to increase sales, manage affiliates, and so on. But as I was thinking about this, I realized that there’s something deeper I want to share – something that I believe is the single most important thing in your business today.
The 5 Most Important Things to Focus on Right Now
We are well into the New Year, and I wanted to help you keep your momentum by sharing some keys to set yourself up for a happy, successful and prosperous year. I’ve been spending a lot of time lately talking with customers and colleagues—and let’s face it, working on my own business as well.