Wrong subject lines, incorrect links, deleting ALL of the registrants from a webinar an hour before broadcast . . . I like to joke that I’ve made every mistake in the book. (Some days, it feels like that!) And although it’s a little embarrassing to share my mistakes with you, I’m going to do it for one reason only: to help make sure you don’t make the same ones I did. So, today, I have video for you which reveals my biggest marketing mistakes (and their solutions!)—and I convinced Jeanne Hurlbert to share hers with you, too.
Philosophy
One Thing You Might Miss When Serving Your Customers
Have you ever noticed how simple business ideas can pop up when you least expect it? My husband and I finally decided to take back our dining room, which had become a storage facility for our business. (It drove me *crazy* to walk by and see all those boxes instead of the dining room I’ve always wanted!) I finally had enough, and Chris and I went to recently a furniture store to buy a new dining room table and chairs. As many of you know, I am passionate about overdelivering for customers. It’s a concept I teach, and one I […]
Breaking Free: 3 Ways to Get the Most Out of Your Daily Routine
Greetings from San Francisco Bay! This week’s blog is coming to you from Alcatraz Island, to be exact, which was once home to some of the most notorious criminals in American history, including Al Capone. Not exactly where you thought I might film my next blog, right? 🙂 While on a northern California adventure with my family, I thought “the Rock” would serve as a perfect venue for my latest video. Believe or not, we as entrepreneurs and business owners have one big thing in common with the prison’s former inhabitants:
3 Video “Aha” Moments from the Road
This week I want to start off with a formula: 2 weeks of filming + 2 different coasts + 3 separate locations = numerous plans that all had the potential to go awry. Enough to make your head spin, right? That pretty much summed up my last few weeks as I tried to juggle writing scripts, working out logistics and getting myself prepared to be in front of the camera. In the middle of this marathon, I had a bit of a reality check about the power of this medium. I want to share it with you, along with a […]