Pam Hendrickson

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Philosophy

Where Football Meets Philosophy (and Business!)

As you probably know, I’m a big NFL fan. I love all sports as a great metaphor for business and life, but I’m a particular fan of football because I love the framework: It’s about preparation, hard work, execution, achievement and team. I recently came across a copy of a commencement address given by Philip Rivers, the Pro Bowl quarterback of our team, the San Diego Chargers. (Go Bolts!) 🙂 During the address he shared his personal motto—a philosophy that has shifted my perspective and my approach to business. When I read it, I realized how often I’ve let it […]

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How to Shave 2-10 Hours Off Your Work Week

If you could get 2-10 hours back from your work week, what would you do with that extra time? That’s the question efficiency expert Marissa Brassfield asked her boss, Peter Diamandis, about a year after she started working for him as his director of operations. Now Peter does have an extra 10 hours a week (at least!) thanks to Marissa’s innovative and simple productivity-boosting strategies. (Check out her 5 top tips here.) I recently sat down with Marissa, who is one of the guest speakers at our upcoming Make Market Launch IT! event. One of the things that came up […]

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The One Key to Grabbing—and Holding—Your Audience’s Attention

Content without context is a wasted effort. No matter how well-written your blog post is, how many times you’ve rehearsed your webinar or how great your opening animations are, if your audience doesn’t know why they need to be listening to you, they’ll simply tune you out. In other words, telling your audience why you’re delivering this content to them in particular helps them understand why they should care about what you have to say and take time out of their busy day to listen to you.

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The Power of Story: A Man, His Dog and a Quadrupled Customer List

I want to share a real-life example with you about the power of story and the very real, very tangible outcomes of developing yours for your business. When Andy Falco Jimenez came to Mike Koenigs’ Instant Customer Reinvention event two years ago, he was $70,000 in debt and his house was in foreclosure. The dog training business he had run for 25 years, Falco K9 Academy, was not bringing in enough income to support his family, and he had no idea how he was going to get through the next month. In fact, he’d only been able to attend the […]

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