A recent study from Marketing Sherpa proved that people spend 100% more time on pages with videos on them. Translation? You need to be filming videos. I get it. Video doesn’t come naturally to everyone. Being in front of the camera can be awkward. I wrestle with all kinds of emotions and uncertainty every. single. time. I. film. But here’s what can make it a whole lot easier . . .
Product Creation
The Power of Micro-Commitments
As amazing as our eyes are, we all have a scotoma—or blind spot— where there are no photoreceptors in one small section of the retina. Because there are no cells to detect light on the optic disc in this area, the corresponding part of the field of vision is invisible. The good news, however, is that our brains know how to compensate for this gap in our field of vision by “filling in” the missing information. When it comes to marketing, however, we tend to have a blind spot, too—one that our brains are not so good at compensating for. […]
5 Tips to Boost Your Membership Site “Stick”
To be an effective membership site creator today, you need to be more than just a content provider—you need to be a teacherpreneur. Because to make sure your customers stick with your content for the long-term, you have to act as creator, coach, advocate AND mentor.
My Top 10 Secrets to Make Your Product Creation Process Easier, Faster and More Effective
Sometimes in life, business and sports, intangibles make all of the difference. I recently stumbled upon a New York Times story about Peyton Manning (who is on my greatest quarterback pedestal along with of course, my NFL hero, Tom Brady) and Ryan Leaf. You may remember that Manning and Leaf were drafted as the 1-2 picks in the 1998 NFL draft. Manning went on to win two Super Bowl rings and achieve legendary feats, and Leaf…is now serving a sentence for breaking into a house looking for painkillers. What ultimately was the difference between Manning and Leaf? I say that […]