Pam Hendrickson

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Product Creation

How to Shave 2-10 Hours Off Your Work Week

If you could get 2-10 hours back from your work week, what would you do with that extra time? That’s the question efficiency expert Marissa Brassfield asked her boss, Peter Diamandis, about a year after she started working for him as his director of operations. Now Peter does have an extra 10 hours a week (at least!) thanks to Marissa’s innovative and simple productivity-boosting strategies. (Check out her 5 top tips here.) I recently sat down with Marissa, who is one of the guest speakers at our upcoming Make Market Launch IT! event. One of the things that came up […]

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Why Having Great Content Isn’t Enough

Why aren’t the best products the ones that sell the best? (This goes for books, too!) I used to struggle with this question when I started my business and, I’ll be honest, I got a little resentful. When I finally came to the realization I’ll share in the video—and accepted it as reality—my resentment disappeared, and my sales went up, too. Watch to discover my realization about why good content isn’t enough:

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The One Key to Grabbing—and Holding—Your Audience’s Attention

Content without context is a wasted effort. No matter how well-written your blog post is, how many times you’ve rehearsed your webinar or how great your opening animations are, if your audience doesn’t know why they need to be listening to you, they’ll simply tune you out. In other words, telling your audience why you’re delivering this content to them in particular helps them understand why they should care about what you have to say and take time out of their busy day to listen to you.

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No Comments, Likes, Views – or Sales? Here’s Why . . .

Have you ever created an awesome new video, then sat back and waited for the views, likes and comments . . . that never showed up? I’ve been there. It’s a bummer. 🙁 For a long time, I thought it was my content. However, when I started analyzing my traffic statistics using tools like Google Analytics, I realized that the real problem was my audience. I just wasn’t getting enough people to my site.

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