I want to share a real-life example with you about the power of story and the very real, very tangible outcomes of developing yours for your business. When Andy Falco Jimenez came to Mike Koenigs’ Instant Customer Reinvention event two years ago, he was $70,000 in debt and his house was in foreclosure. The dog training business he had run for 25 years, Falco K9 Academy, was not bringing in enough income to support his family, and he had no idea how he was going to get through the next month. In fact, he’d only been able to attend the […]
Product Creation
It’s Science: Your Customers’ Brains Are Wired for Storytelling
Ever wonder why people tear up at the end of a Hallmark commercial? Why you smile when you hear a baby laugh? Why people are so devoted to their iPhones? There’s a neurological connection between all three, but two of these are connected to a strategy at the forefront of content marketing: storytelling.
4 Tips That Will Change How You Handle Speed Bumps in Your Business
For Sir Richard Branson, business is just another adventure. What an amazing mindset. I read a recent BBC article in which Richard Branson compared the life of an entrepreneur to that of an explorer. If anyone is qualified to make this comparison, it’s Branson, a man as famous for his kitesurfing foray across the English Channel and record-breaking trip from Japan to Canada via air balloon as he is for his entrepreneurship.
[Graphic] My Favorite Ways to Brainstorm Outstanding Content
One of the challenges we face as business owners is coming up with valuable content for our target audience on a regular basis. While knowing your ideal customer backwards and forwards—as well as the main problems and issues they face in their lives—is key to creating content that is relevant and useful to their particular needs, there are some additional things you can do to help you step outside the box and offer content that is not only valuable but also creative and unique to your business.