“It’s just a flesh wound!” I don’t know about you, but the Black Knight’s line from the classic movie, Monty Python and the Holy Grail, makes me laugh every time. You have to admire his perseverance after losing not one, but BOTH of his arms to King Arthur. The Black Knight also stands as a great example for not recognizing that a situation maybe be more dire that it seems—a situation that happens as much in our businesses as it does in our personal lives.
Product Creation
End the “It’s So Crazy” Game with This Simple Solution
Do you ever play the “it’s so crazy” game? Here’s a simple test: when your friends, colleagues or neighbors ask, “How are you?” do you reply, “It’s so crazy right now.” 🙂 Or do you feel so completely overwhelmed by what feels like a million obligations that you’ve taken on to grow your business that you’re left running around like a crazy chicken? I was in that position a little over a week ago, staring at a long to-do list to wrap up my recent Marketing Roadmap launch, PLUS a second list of all the things I need to keep […]
My Top 10 Marketing Mistakes
Wrong subject lines, incorrect links, deleting ALL of the registrants from a webinar an hour before broadcast . . . I like to joke that I’ve made every mistake in the book. (Some days, it feels like that!) And although it’s a little embarrassing to share my mistakes with you, I’m going to do it for one reason only: to help make sure you don’t make the same ones I did. So, today, I have video for you which reveals my biggest marketing mistakes (and their solutions!)—and I convinced Jeanne Hurlbert to share hers with you, too.
Your Content, Product and Marketing Plans Made (Much!) Simpler
I love statistics, and I came across a really interesting one this week when I was browsing the Harvard Business Review. A Corporate Executive Board study recently asked the question, “What makes consumers more likely to follow through?” In other words, what makes a product or a business “sticky”—likely to be used, loved and passed along? The answer? Simplicity.