Wrong subject lines, incorrect links, deleting ALL of the registrants from a webinar an hour before broadcast . . . I like to joke that I’ve made every mistake in the book. (Some days, it feels like that!) And although it’s a little embarrassing to share my mistakes with you, I’m going to do it for one reason only: to help make sure you don’t make the same ones I did. So, today, I have video for you which reveals my biggest marketing mistakes (and their solutions!)—and I convinced Jeanne Hurlbert to share hers with you, too.
Professional Development
Are You Holding Yourself Back?
I’ve learned a lot of lessons from my two boys—especially how to be fearless, and play full out. It started from when they were babies jamming everything into their mouths and continues today when I watch them face new experiences undaunted. Facing a scary overgrown pitcher in Little League? Check. Skiing down Mammoth Mountain’s black diamond trails? Check and check. We were all fearless kids once. So at a certain point, many of us likely realized there were consequences to some of our actions, and we slowly started to pull back.
Being the Best: One Distinction You May Not Have Thought Of
I’m a little nervous about this week’s blog post because, as you’ll see, I did something a little bit different. (Including wearing workout clothes and not doing my hair!) But here’s what happened: inspiration struck and my video guys weren’t around. As any good product creator (or marketer!) knows, you can’t always schedule your inspiration. So I grabbed a friend and my iPhone and filmed this video for you right there and then.
How to Shave 2-10 Hours Off Your Work Week
If you could get 2-10 hours back from your work week, what would you do with that extra time? That’s the question efficiency expert Marissa Brassfield asked her boss, Peter Diamandis, about a year after she started working for him as his director of operations. Now Peter does have an extra 10 hours a week (at least!) thanks to Marissa’s innovative and simple productivity-boosting strategies. (Check out her 5 top tips here.) I recently sat down with Marissa, who is one of the guest speakers at our upcoming Make Market Launch IT! event. One of the things that came up […]