There’s a lot to love about the holidays: Spending time with loved ones, enjoying as many holiday cookies as you want—with no judgment!—and the opportunity to give back to your community.
And as business owners, the holidays present even more opportunities: To help and inspire others with your values, messaging and products, and, yes, to increase your sales with holiday promotions.
There’s a reason why Black Friday through Christmas brings in 50-100% more revenue than the other shopping days throughout the rest of the year.
People are warmed up to buy, and with just a little bit of planning, you can get finish off the year with some big results.
So how will you take advantage of the holiday season in your business?
I know you have a lot on your plate, so I’m going to make it easy for you. In this week’s blog, I’m giving away 5 of my best planning tips PLUS my Holiday Campaign Marketing Template, which includes everything you need to create the easiest—and most successful—holiday campaign you’ve ever had.
You’ll find your download below the video.
Pressed for Time?
Try these quick holiday marketing tips. If you want to dive deeper, I’ve provided you the time codes from my video above:
Ask for the sale . . . multiple times.
This is a tip I learned from Frank Kern, who is the master at this. Frank actually sends the exact same email sequence to his list—twice! Why does Frank do this? Because it works! More at 2:08.
Create mini holiday campaigns within your campaign.
Separate your campaign into phases with several different offers, such as:
- Black Friday/Cyber Monday Offer: Entice your core customers with aggressive deals
- Pre-Holiday Offer: Use the power of a deadline to drive action
- New Year’s Offer: Evoke the New Year’s resolution mindset with a new product to help people reach their goals
More at 8:34.
Download my Holiday Campaign Marketing Template.
This detailed template includes everything you need to run a meaningful and successful holiday promotion for your business. I’ve used this guide myself to plan multiple 7-figure holiday campaigns! Just click on the button below and we’ll send it over to you.
What’s your goal for this year’s holiday season?
Let me know in the comments! Let’s make this the best holiday season yet, full of health, happiness and prosperity. 🙂
Pam, this was the best “Christmas prep” info I’ve ever seen — thank you!
Thanks Colleen! I’ve been involved in a lot of campaigns and I’ve made a lot of mistakes over the years to get to this place! 😉
GREAT VIDEO! Planning to Stretch myself.
I am intimidated by the need to *sell*…but if I won’t *sell* (market), then why spend all the time creating the product? I anticipate that this Marketing Template will supply some of the much needed “courage,” as well as copy ideas. Thanks so much, Pam.
Heidi, you are so much farther along than you give yourself credit for. I try to remember that I’m not selling, I’m connecting people with the resources they need to make their lives better. If you’re acting in your customers’ best interest, you’re coming from the right place, not an “icky” place. Keep me posted!