A 2013 Gallup poll reported that more than half of all Americans want to lose weight. (International friends, maybe you can relate? Or maybe not!) 🙂 The funny thing is, only 25 percent of us are actually working on achieving that goal. I once was once in that “not going to do a dang thing about it” group, a few years and 30 pounds ago. But then I realized I had to make a shift, not just in my eating habits or how I exercised, but in my mindset. I saw the power of mindset in action in the nearly […]
Business Development
Why First Impressions Count
I’m working on launching an all-new website and there are times that it’s really felt like work. 🙂 There have even been times when I’ve felt sympathy for those medieval builders who spent their lives (and more!) constructing the cathedrals of Europe. The Spanish Catalan architect Antoni Gaudí started his cathedral-sized basilica, Sagrada Família, in 1882, and work still continues in Barcelona to this day. While I hope developing my website won’t go on for quite that long, I do believe it’s been worth every minute of my time.
2 Traffic Strategies You Probably Haven’t Tried but Should . . .
Mike Koenigs and I just released the latest issue of the Product Creator Newsletter and I wanted to make sure you saw it:
My Copywriting Cheat Sheet: 10 Steps to Killer Sales Copy
I’m all for automation, but there are some things in your business that you absolutely need to stay involved with. These will vary a little based on your individual business and your goals, but, for me, I always keep a close pulse on 1) the economics of my business, 2) how I support my customers and, one area you may not immediately think, of 3) copywriting. Here’s why: Sales copy can make or break your business. It can mean the difference between making money while you sleep and restless nights.