What I have for you this week, might be one of the most old-fashioned things I’ve recommended. In fact, my kids would probably roll their eyes at me. But in terms of creating customers for life who come back to you over and over to invest in every product you produce, IT WORKS. I’ll show you what it is in my new video:
Mindset
What You Need to “Wow” Your Audience with Your Signature Talk
Procrastination can be a killer when it keeps us from moving forward and making true progress. But every now and then, procrastination can set the scene for a "happy accident" that sparks something new. That happened to me the day I took a step away from my to-do list to check in on my youngest son, Ben, who had a report due on a famous Californian for his 4th grade open house. He wanted to focus on one of the greatest football players of all time (that’s my boy!)—but first he had to convince his teacher to let him pick […]
The 10 Musts and Misses of Product Marketing with Special Guest, Casey Stanton
In school, I was a total bookworm. I always loved walking through the Brown University library, perusing the shelves and breathing in the smell of old books. I know: geek alert. 🙂 I tried out life as an academic after college by taking a position in a sleep research lab, but it was the business world—and the entrepreneurial life—that really inspired me. However, even though I’ve left those academic pursuits behind, I still consider myself a student and I’m committed to learning new concepts and strategies as often as I can. That’s why I’m so excited to welcome a special […]
Flip Your Focus to Move Your Business (and Your Products!) Forward Faster
We’ve all heard the old cliché "don’t put the cart before the horse," but did you know that its origin dates back to ancient Rome? (Cicero, to be precise.) Now that we’ve geeked out on some ancient language history, I want ask you a question: What if putting the cart before the horse can be a great thing for your business? Many of us think we need to have our products built and perfected before we go to market. But the truth is, we need to think differently. I made this mistake when I first started my business, and I […]