In school, I was a total bookworm. I always loved walking through the Brown University library, perusing the shelves and breathing in the smell of old books. I know: geek alert. 🙂
I tried out life as an academic after college by taking a position in a sleep research lab, but it was the business world—and the entrepreneurial life—that really inspired me. However, even though I’ve left those academic pursuits behind, I still consider myself a student and I’m committed to learning new concepts and strategies as often as I can.
That’s why I’m so excited to welcome a special guest to my blog this week, who combines the best of both worlds: academia and marketing.
Join Casey Stanton, Chief Marketing Officer at Tech Guys Who Get Marketing and Professor of Marketing at Tulane University, and me as we discuss the top 10 musts and misses of marketing so we can all do less work, more connecting and ultimately, more selling (to the ultimate benefit of our customers!).
Casey is my go-to resource when it comes to the intersection of marketing and technology. When I see a new opportunity in the marketplace—or when I get myself into a bit of a pickle—Casey is one of the first people I reach out to. He’s always on top of the Next Big Thing, and he’s also incredibly aware of the economics behind all of these trends, so he’s able to keep his clients on the path to revenue as they innovate. I’m so grateful to have him as part of my circle, and I’m excited to introduce him to you.
Make sure to leave me a comment below the video! I’d love to hear a few of your own musts and mistakes.