Online Business Strategy

It happens every time: When I’m fresh from an event—even my own!—I leave absolutely pulsating with ideas, tips and tools. This past weekend’s Make Market Launch IT LIVE! event was no exception. In this case of today’s blog, I got inspired by one of our attendees who joined Mike Koenigs and me on stage for one of our Hot Seat coaching segments. He said he was doing well in his business but was looking for some tweaks that would improve his sales. I thought it was a really smart request, so I wanted to sit down and quickly record my […]

In honor of my birthday week, I’ve been thinking about all of the love/hate relationships I’ve had over the years. Love the Chargers . . . hate to watch them lose games (or their stadium)! Love the taste of birthday cake . . . hate what it does to my thighs. It’s been a bit similar with webinars, too. To be honest, I’ve had an up and down relationship with them for a while. From the pain (accidentally canceling a HUGE webinar just 30 minutes before it was supposed to start) to the glory (feeling the thrill of connecting with […]

As a mom, personal recommendations are a constant lifesaver. When my boys were younger, knowing what teething tablets or diaper rash cream to buy made all the difference between smooth(er) days and sleepless nights. And now that they’re older, I still rely on recommendations from other moms to get them what’s tried and true. It all comes down to trust: If these moms say a product is effective (and worth buying!), then I’m a convert. And I’m not alone: 70% of Americans say they look at product reviews before making a purchase.