To be an effective membership site creator today, you need to be more than just a content provider—you need to be a teacherpreneur. Because to make sure your customers stick with your content for the long-term, you have to act as creator, coach, advocate AND mentor.
When it comes to making your customers happy, it really comes down to one thing: Honesty. According to a study by PR firm Cohn & Wolfe, the most important behavior that customers would like to see from brands is “communicating honestly about products and services.” That’s it. So simple yet sometimes brands get it so wrong (see Volkswagen, FIFA, BP).
If you know me, you know how much I love e-learning (online training)—not just because I have a passion for it—but because it gets results: The Research Institute of America found that e-learning increases retention rates 25 percent to 60 percent v. 8 percent to 10 percent retention rates for face-to-face training. IBM found that participants learned nearly five times more material (without increasing time spent in training) when they held an e-learning program. E-learning typically requires 40 percent to 60 percent less time for the individual than learning the same material in a traditional classroom setting, according to a Brandon-Hall Study.
Have I told you about the time that I spent $10,780 creating my first online course and sold 28 seats for a total of $8,316 in revenue? Let’s do the math together. (Sigh!)
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