When it comes to making your customers happy, it really comes down to one thing: Honesty.
According to a study by PR firm Cohn & Wolfe, the most important behavior that customers would like to see from brands is “communicating honestly about products and services.”
That’s it. So simple yet sometimes brands get it so wrong (see Volkswagen, FIFA, BP).
For this week’s business blog I have a few recent experiences of my own that I wanted to share, along with five ways to build a stronger relationship with your customers.
As you watch, ask yourself: What are you doing to continually improve as you reach new audiences? Make sure to leave me a comment to let me know what you’re doing to build trust with your core customers!