Archives for May 2014

How to Turn a Stranger into a Lead in 60 Seconds or Less

With the Make Market Launch IT event last weekend, I’ve been thinking a lot about how powerful events can be for finding new clients—and JV partners. In order to maximize these opportunities and form strong new relationships, you need to be ready to answer that age-old question: So . . . what do you do?

Where Football Meets Philosophy (and Business!)

As you probably know, I’m a big NFL fan. I love all sports as a great metaphor for business and life, but I’m a particular fan of football because I love the framework: It’s about preparation, hard work, execution, achievement and team. I recently came across a copy of a commencement address given by Philip Rivers, the Pro Bowl quarterback of our team, the San Diego Chargers. (Go Bolts!) 🙂 During the address he shared his personal motto—a philosophy that has shifted my perspective and my approach to business. When I read it, I realized how often I’ve let it […]

Use This One Strategy from Amazon.com to Convert More Sales

Testimonials are one of the most powerful marketing tools you can use to grow your business. Why? Because, as Dr. Robert Cialdini put it in his book, Influence: The Psychology of Persuasion, “People will do things that they see other people are doing.” Think about it: which do you trust more, the customer reviews on Amazon.com, or the manufacturer’s description of the product? That’s the power of social proof in action.